NextHome All Pro Realty Skeletons Are Alive

The Skeletons Are Alive! Northville 2018

It is time for the 6th Annual Skeletons Are Alive event in Downtown Northville. It is an event where local businesses participate in decorating skeletons and bringing them to life for the month of October, creating festive fun and photo opportunities all around. This is our first year participating in the event and we are starting it off with a BANG! We are the presenting sponsor’s of the event and will be on stage for the Launch on Friday October 5th, 2018.

The official Launch Party is from 5-9pm in the Town Square and we’ll be there as a team handing out bright orange trick-or-treat bags, candy, and balloons to all those who come and see us. We will be easy to spot, we’ll be the ones with all of the orange and white balloons near the stage – and we can’t wait to see everyone!

Our skeleton will also be debuted and will be hanging out in front of our NEW offices at 332 E Main St, so be sure to stop by and check her out and grab a photo! You can tag your photos on social media with #nexthomeapr and we’ll be sure to check them out. Our Main St location won’t be open for business until later this Fall, but a big party will be on the schedule as soon as renovation concludes – and you won’t want to miss it.

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House Staging: Staging Your House to Sell

The importance of staging your house before listing it cannot be overstated. One more time for emphasis: the importance of staging your house before listing it cannot be overstated. Skipping the house staging step leaves money on the table and extends the days-on-market.

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House staging can feel like one extra thing to do and pay for on a pretty long list of to-do’s and expenses when selling your house, and it may feel like the only thing you can cut out.  We’re here to tell you that is doesn’t have to take as much time or money as you might think.

Think of house staging as a part of the packing and cleaning process of selling your house. You are already planning to clean before the listing photos are taken and before showings, and you’re going to have to pack when you move – so staging your house is already “baked in” to the process. All you need is some encouragement and direction to make sure you are spending your time and resources wisely and to ensure that you get the best price possible for your house.

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Top 3 Tips for House Staging

Top Tips for Staging Your House to Sell

HINT: Let’s make sure that we are doing things in order so that we are being as efficient as possible. [Example: If we deep clean before we pack out a room, we will have to clean again once items are moved and reveal additional marks, debris, or dust. So we will clean last.]

  1. Depersonalize | First, go through each room and remove all photos or personalized items (diplomas, certificates, Artwork using your names, etc). It’s imperative that a buyer can see themselves living in the house when they walk through – that will be a lot easier for them if “you” aren’t around during the showing. The “feel” you should be going for in each room is “vacation rental.” Think AirBnB or HomeAway vibes, and feel free to check out their rental photos to get an idea of what we mean. You may also consider packing away any art or items of significant or sentimental value at this time. This is also the time to remove any religious, political, or divisive decor that may offend someone with a different view.
  2. Declutter | You are going to have to pack everything in your house anyway. So why not get a jump on it now, especially if it will help your house sell faster and for more money? Even if you intend to use movers, you can cut costs if you do the packing yourselves. Pack away all non-essential items and furniture on floors and counters and in closets in each room. It is important for each room, and the house as a whole, to feel as spacious and neutral as possible. You can hide personal items (toiletries, prescriptions, CPAP machines, jewelry, etc) in drawers, closets, or under beds to get them out of the way for photos and showings.
  3. Deep Clean Everything | If you’d prefer and you can afford it, you can hire a cleaning service to do this part. Or you can do it yourself. The thing you should NOT do is: Not do it. Clean it all. Clean the things you hate to clean and especially anything you’ve been avoiding for an extended period of time. If you are selling your appliances with the house, clean those extra well. Buyers will look in the oven, in the shower, in the basement, everywhere. Clean it all. Don’t forget the cupboards and drawers (inside and out), baseboards, marks on the walls, the doors (near the handles where they tend to get gross), under the furniture if possible, and the windows. If the carpets needs to be cleaned you might consider renting a carpet cleaning machine or hiring a company to come and clean them. Soiled carpets can lower the perceived and real value of the house.
  4. Don’t Forget The Exterior | Make sure basic exterior maintenance is completed and any exterior decor or clutter is removed or packed away. Keep the lawn mowed and the edges trimmed. Consider a couple of potted seasonal plants to bring the front door area to life and to up curb appeal. This can be a low-cost high-impact improvement. If your patio furniture or cushions are tattered or soiled, consider packing them. It’s best to not have visible signs of extended wear and tear inside or outside the house, but especially in the areas where a buyer will be getting their first impression as they walk up to the door. Another low-cost high-impact idea is to add a new Welcome mat. Lastly, do not forget to make sure that your house numbers are easily identifiable even in the evenings. You may consider adding solar lights near your house numbers to help buyers with evening showings find the house if you don’t have exterior lights that reach the area where they are.
  5. Be A Buyer In Your Own House | Once you’ve completed the steps above leave your house and drive around the block and pull up as if you are going to a showing at your own house. Bring a notepad and be critical of what you see, hear, and even smell as you walk up to and walk through the house. Pretend that it isn’t your house. Pretend that you have just arrived at a vacation rental, would you be happy to stay here? Remember back to when you were buying this very same house, what drew you in? Are those same features being played to their strengths now? Is a new buyer going to notice them too?

That’s it. 5 steps. Once you’ve made it through those steps your house will be clean and half packed, leaving you to focus on other aspects of selling – like being a buyer yourself, or making plans for your next steps. And you’ll be able to spend the last few weeks in your house feeling a little like you’re living in a clean and spacious vacation rental!

You can do it! And if you need further advice, please give one of our agents a call. They’ll be happy to do a walk-through and help you make your to-do list!

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How to Find New Real Estate Clients

If you’re in the industry you have probably wondered, how can I find new real estate clients? The answer is varied, but it mostly comes down to one simple factor: Your presence.

What do I mean by your presence? I mean how you show up in the world, what you put out there, both physically and digitally. How are you presenting yourself? Are you presenting yourself? Or are you hiding in the back?

It’s important to understand that the bulk of your business at first (and long term) will likely come from those in your circle and adjacent to your circle. “Your circle” meaning the people in your life who know you, like you, and trust you. You already know a fair amount of people, and hopefully most of them like you. The component that you need to be working to build is the trust component. It’s imperative that your “audience” trusts you, and that you are the trusted adviser that comes to mind when they think about real estate.

How are you showing up and presenting yourself in the lives of those who know you? Are you putting your best foot forward? Are you balancing the line of political correctness as not to alienate? Are you portraying yourself as someone who has it together? Would you want to do business with you?

The best way to find new real estate clients is by putting your best foot forward AND putting yourself out there as an agent. It’s imperative that you make it known, at regular intervals, that you are a Realtor. And you can do this without sounding desperate, coming off as annoying, begging for work, or getting unfollowed.

Here’s how…

Social Media Do’s and Don’ts When It Comes To Your Personal Brand:

DO post about your everyday life, your family, vacations and outings etc.

DO express interest in your hobbies, local causes that you support, etc.

DO make sure you and your voice are showing up in your timeline and not only re-posts and photos of your pets and family. Your friends want to see you! I’m willing to bet that photos with you in them are some of the most “liked” and commented posts on your page.

DO check in online regularly. It doesn’t have to dominate your free time and take over your life. Set yourself a timer for 30 minutes and get social. This will help with your “algorithm” and help Facebook, Instagram, etc keep you in front of your friends and followers.

DON’T forget that the Internet is forever. If you hold a polarizing or unpopular view, you may consider keeping that to yourself while online. You can’t take it back once it’s posted, not even by deleting it. (Long live the screenshot!) Before you post, consider strongly if it’s worth alienating half or more of your “friends”/following not only today, but even in the future if it resurfaces.

DON’T only post about Real Estate. Don’t become a broken record.

DON’T only “lurk.” Make sure you are an active participant. Comment and “like” posts that interest you, check in on friends you haven’t heard from in a while, be a part of the community – get yourself out there! Keep yourself relevant.

DON’T fake it. Be genuine with your posts and responses to people and your interest in them. They’ll be able to feel it if it’s forced.

How to Work Your Circle to Find New Real Estate Clients: 

  1. Follow the Do’s and Don’ts presented above
  2. Use the 80/20 rule for posting about business. 80 of the time post as outlined above and be you. Just you. Not business you. 20 percent of the time post about Real Estate, directly or indirectly. Your “business 20” could be re-posted articles about the market, a post highlighting a closing or a listing or an open house, a photo from a closing, a picture preview of an upcoming listing, etc. If you have regular listings, closings, and open houses and would like to post about each one – you should consider creating a Facebook Page for “business you” and “sharing” only a fraction of those posts. That way the folks who want to see everything can, and you’re avoiding alienating the rest of your circle.
  3.  Consider joining local groups and accepting more invites to get in front of actual people, both current friends and family and like-minded people in your community who are interested in or supporting the same things you are. A good place to start is by checking out the “events” that your circle are attending and interested in. Just go, and be you. What you do for work will come up naturally in conversation and it will become known that you’re a realtor without you even trying. A great question to ask someone you’re just meeting or have just been interested in is “Tell me about you, what do you do?” and if you’re not the first to ask, you’ll still likely get an opportunity to answer this question yourself several times at a social gathering.
  4. Always have business cards on you and as often as is practical, a small Realtor pin is always a great conversation starter and serves as a little non-verbal reminder to those you encounter on a day to day basis.
  5. It’s ok to ask those close to you to refer you business. This is best done in person and as part of a larger conversation about life and work and goals – a conversation that is genuine and goes both ways. Many of your friends would be willing to refer their friends and family to you but often that don’t realize they are missing opportunities to pass along your name. You can coach them by saying things like: “Hey, if you hear or anyone looking to buy or sell I’d love it if you’d pass along my info!” and “Do you know of anyone looking to move or sell anytime in the next year?”
  6. The life events that generally cause one to move are: marriages, empty nesting, college graduation, new jobs or positions, babies, and unfortunately death. Make sure you’re staying in touch with people enough to know when these things might be occurring, and also train yourself to listen and look for conversations regarding big life events so that you can remember to reach out at the appropriate time with your offer to help.

Don’t let the fear of being “salesy” or pushy or overbearing hold you back, because you don’t have to be any of those things to find new real estate clients. Just focus on being the best most genuine “you” and the rest will fall in to place. When you are coming from a genuine place and looking to serve and listen to others, you will find yourself in the position to help them when it’s time to buy or sell.

You can do this!

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We are now hiring in Northville! Join Us!

It’s your lucky day! NextHome APR is now hiring! We are growing rapidly, and you owe it to yourself to learn why. We welcome agents of all experience levels and or varying expertise. We believe in having a good time while growing together. And, we believe that you should be able to keep more of the money that you are bringing in. It’s simple.

“Our Agent Fee Structure is as simple as you can get. We offer two models: a monthly flat rate fee or a gross commission income fee, with the ability to change plans every six months. In either case, there are no surprises. And never any desk, office, E&O, or any other fees. Period.”

Does your current brokerage offer monthly split caps? Do they let you renegotiate your terms and change your fee structure every six months? Are you paying monthly fees for technology or office space? Do you wish your brokerage had a fresher image?

If you’re curious about all of the benefits of making the switch, check us out at joinnhapr.com and give us a call at 240.308.3803!

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Join Us at Next Home All Pro Realty

Our team is always looking to welcome new faces with varying levels of experience and expertise! We offer competitive splits for teams and individuals – boasting innovative “per deal” or “per month” caps, and NO monthly marketing or franchise fees. Our Team Leader, Joe Conway, is always ready and available to assist our agents with time sensitive questions, industry and local knowledge, a good laugh, or a pep-talk. Olivia, our admin extraordinaire and our dedicated team marketing and branding guru, Angie Tobias, are also readily available resources in office and by phone to help further the success of each team member and the team as a whole.

Give us a call at 248.308.3803 to set up a meeting and check out our recruiting site to learn more and join us at Next Home All Pro Realty!

N320

North 320 Coming to Downtown Northville

We are proud to be the the team of agents representing the exquisite new boutique development of 16 luxury condos, North 320, coming to Downtown Northville.

Our own Dewayne White is one of the three visionaries behind the project, working alongside both his former NFL teammate Ron Rice and creative collaborator Jason Jones. The development is the first of its kind in more than 15 years for Northville and will be a sizable imprint on the downtown area. The new residents will truly be living in the heart of the town and will be steps away from the many local shops and restaurants that Northville is known for.

Press: Hometown Life | dbusiness